An interactive campaign for Atava Insurances (by Fanny).

"Let us hear you say no" is based on an interactive solution for the insurance company Atava. Here is the campaign site " say no" which encourages the consumer to say no to a bad insurance deal. On the site you can record your own voice saying "no" to the salesman in the store.
In the first three weeks we had a guy fronted outside elecetronic stores who handed out dictaphones to the customers.
For this campaign the only restrictions where to maintain their branding values.